You may have already read a dozen guides on the fundamentals of blogging, setting up WordPress, selecting and installing themes, and even even customising. You may even have read some instructions on WordPress SEO or how to create engaging content.
The problem is that useful material isn't always content that advances your goals. It's not always the best material that sells.
Simply put, if you don't write your content in a way that encourages sales, even if you create the most entertaining and informative content in the world, you won't make any money from it.
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