Search engines have been using links as votes for a long time. These votes represent the opinion of the web about which pages users find relevant and useful based on popularity. The search engines have mastered and refined the use of link data after years of programming. Complex algorithms are used to create nuanced website evaluations based on this information.
Although link-based factors make up a significant portion of search engine algorithms, most SEO experts agree that links are not the only aspect of SEO. The number of pages linking to a website and other metrics like trust and authority are used by search engines to determine a website's popularity in a particular niche through the use of links.
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