It is often taken for granted that appropriate
products will be available to buy in the shops. The cornucopia of goods that
are available in a hypermarket or a department store sometimes means that we
forget how the products were supplied or what demands are being met. We expect
our lettuces to be fresh, the new Wii Fit to be available on launch day and our
clothes to be in good condition and ready to wear. With the introduction of
e-commerce we have come to demand complete availability and home delivery at
times of our choosing.
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