In the decade since the publication of the second edition of
this text, the concept and practice of supply chain management (SCM) has come
to dominate discussion on all levels of business. Whether it is producing
custom machine tools, delivering pizzas, or utilizing the Internet to browse
for unique products and services, SCM is being applied by today’s top companies
to not only provide customers with a superlative buying experience but also
enable enterprises to be more connected and agile in their mission to create new
sources of value across a global supply chain. Terms such as “multi-channel,”
“omni-channel,” “demand-driven networks,” and “next-day delivery” are the
current buzzwords driving fresh approaches to delivering goods and services to
an increasingly demanding customer.
As these new dimensions of supply chain management have
arisen, the attention of supply chain managers has migrated away from
traditional concerns with cost management, logistics, operations management,
and lean business models to leveraging the power of big data, analytics, social
networking, and collaborative supply chains in their search for new avenues of
competitive advantage.
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